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Title
Text copied to clipboard!Content Marketing Strategist
Description
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We are looking for a Content Marketing Strategist to join our dynamic marketing team. This role is ideal for a creative and analytical thinker who can develop and execute compelling content strategies that align with our brand’s goals and drive measurable results. As a Content Marketing Strategist, you will be responsible for planning, creating, and managing content across various platforms to attract and engage our target audience.
The ideal candidate has a strong understanding of digital marketing, SEO, and content trends. You will collaborate with cross-functional teams including product marketing, design, and sales to ensure content supports broader marketing initiatives. You should be comfortable using data to inform decisions and continuously optimize content performance.
Your day-to-day responsibilities will include conducting content audits, developing editorial calendars, writing and editing content, and analyzing performance metrics. You will also be expected to stay up-to-date with industry trends and competitor content strategies to ensure our content remains relevant and competitive.
Success in this role requires excellent communication skills, attention to detail, and the ability to manage multiple projects simultaneously. You should be passionate about storytelling and understand how to tailor content to different stages of the customer journey.
If you are a strategic thinker with a passion for content and a desire to make an impact, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement comprehensive content marketing strategies
- Create and manage editorial calendars
- Conduct content audits and gap analyses
- Collaborate with internal teams to align content with business goals
- Write, edit, and optimize content for various platforms
- Monitor content performance using analytics tools
- Adjust strategies based on performance data and market trends
- Ensure content adheres to brand guidelines and voice
- Research industry trends and competitor content
- Manage content distribution across channels
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, or related field
- 3+ years of experience in content marketing or related role
- Strong writing and editing skills
- Proficiency in SEO best practices
- Experience with content management systems (e.g., WordPress)
- Familiarity with analytics tools (e.g., Google Analytics)
- Excellent project management skills
- Ability to work collaboratively across teams
- Creative thinker with attention to detail
- Strong understanding of digital marketing channels
Potential interview questions
Text copied to clipboard!- Can you describe a successful content strategy you developed?
- How do you measure the effectiveness of your content?
- What tools do you use for content planning and analytics?
- How do you ensure content aligns with brand voice and goals?
- Describe your experience with SEO and content optimization.
- How do you stay updated on content marketing trends?
- What is your process for conducting a content audit?
- How do you handle tight deadlines and multiple projects?
- Have you worked with cross-functional teams before?
- What types of content do you enjoy creating most?
